Marketing & Customer Service Privacy Policy

Last updated: July 2023

This document describes our policies and procedures on the collection, use, and disclosure of your information when you visit our business and use our services. This privacy policy is specific to our marketing and customer service efforts, and we are sharing it with you because your privacy is important to us, and under the Colorado Privacy Act, it’s your right to know how your information is used.

Collecting and Using Your Personal Data

Personal Data

Advanced Urgent Care & Occupational Medicine

During the electronic registration process at every Advanced Urgent Care & Occupational Medicine clinic, we ask whether you would like to receive email and SMS communication updates about our business. We also ask attendees at events and visitors to our website.

When you elect to receive this communication, we add your contact information to our marketing communication platform (Constant Contact). You can choose to receive SMS communication, email communication, or both.

If you give us permission to email or text you marketing information, we then store the following personal information on our marketing communication platform:

• First name & Last name
• Email address
• Mobile phone number
• Language
• Birthday
• Patient ID number
• Zip code

Rapid Testing LLC

When you schedule a visit at one of our Rapid Testing LLC sites, we collect and store your personal data on our Rapid Testing scheduling platform (10to8) and on our marketing platform (Constant Contact).

The personal data stored on 10to8 includes:

• First name & Last name
• Email address
• Mobile phone number
• Appointment type
• Language
• Birthday
• Zip code

If you give us permission to email or text you, we then store the following personal data on our marketing platform (Constant Contact).

The personal data stored on Constant Contact includes:

• First name & last name
• Email address
• Mobile phone number
• Birthday
• Patient ID number
• Zip code

How We Use Your Personal Data

We communicate with our patients by sending both email and SMS messages approximately 3x/month. We never sell your contact information or share it outside of our organization.

We may use Personal Data for the following purposes:

• To contact you by email, telephone calls, or SMS, or other equivalent forms of electronic communication.
• To provide you with news, special offers, and general information about services and events which we offer.
• For other purposes, such as data analysis, identifying patient trends, determining the effectiveness of our promotional campaigns, and to evaluate and improve our services, marketing, and your experience.

You can unsubscribe from our communication anytime by selecting the “unsubscribe” link in the footer of our email or replying “STOP” to a text message. When you unsubscribe from any of these communication methods, your contact information (personal data) is still stored in our marketing platform, so that the system knows not to contact you.

We do not charge for SMS messages but you are responsible for any message and data rates imposed by your mobile provider, as standard data and message rates may apply.

How We Use SMS for Non-Marketing Purposes

Non-marketing SMS content is related to your health management and visit follow-up. Messages may include appointment confirmations, visit reminders, lab results, x-ray results, or payment requests.

We may send SMS messages through our affiliate healthcare platforms, including ClockwiseMD (ExperityHealth), 10to8, and Upfront Healthcare. Message frequency will vary. You agree that we may send you messages regarding your visit and treatment, and that such messages and/or calls may be made or placed using different telephone numbers or short codes.

We do not charge for SMS messages, but you are responsible for any message and data rates imposed by your mobile provider, as standard data and message rates may apply.

Deleting Your Personal Data

If you ever want to update, amend, or delete your information from our marketing platform, please contact us.

Contact: [email protected]
Subject: [Request] Update/Delete Personal Data

Please allow 30 days for the requested updates. Within those 30 days, we will contact you and confirm the removal of your personal information from our marketing platform.

Personal Data for Marketing vs Protected Health Information

The personal data we store for marketing and communications purposes is protected differently than the personal health information stored as part of your medical records. Your personal health information is stored within our Electronic Medical Records (EMR) and is protected under HIPAA.

This Privacy Policy only refers to data we use for marketing & customer service purposes. Click here to read our Patient Privacy Statement.

Usage Data

Usage Data may include information such as your device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When you use a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers, and other diagnostic data.

We may also collect information that your browser sends whenever you visit our website or when accessing our business through a mobile device.

Tracking Technologies and Cookies

A cookie is a small file placed on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our service.

We use cookies and similar tracking technologies to monitor the activity on our website and measure performance. We also use this information to make improvements to our website experience.

Unless you have adjusted your browser setting so that it will refuse cookies, our website uses the following:

• Google Analytics (GA) and Google Tag Manager (GTM) cookies
• Facebook ad conversions are tracked with the Facebook (FB) cookie
• Our newsletter sign-up uses the Bloom cookie

Disclosure of Your Personal Data

Business Transactions

If our company is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.

Links to Other Websites

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, You will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact our Controller and Team:

• Jaimyn Taylor
• Kate Gildner
• Katie Cooper
• Lauren Seaton

Email: [email protected]